As a company, it’s becoming increasingly difficult to stand out in an original way. For many brands today, it’s no longer just about the product being sold. Image, identity, authenticity and reputation play an important role as well. Just as a fragrance reflects who you are and what you would like to radiate, a scent can embody your brand’s identity. Scents have the power to evoke memories and emotions. By harnessing this powerful quality of fragrance, your business gains a unique and compelling marketing tool in the form of a custom fragrance (line).